Wholesale distributor Beacon launched its digital platform, Beacon PRO+, in Canada. Beacon PRO+ is a no-cost digital tool that is used by thousands of U.S. roofing contractors to manage their business and sales process, according to Beacon.

“I’m thrilled to make Beacon PRO+ available to our Canadian contractors in both English and French,” Charles Michaud, regional vice president for Canada at Beacon, said in a prepared statement. “The efficiencies gained will allow them to stand out from competitors with responsiveness and planning.”

Beacon has supported customers with digital capabilities since 2017. According to the company, during the three months ended June 30, digital sales reached approximately 26% of residential sales.

“Customers value the investment we have made to bring them features like customized pricing and quotes, order history and templates, as well as online bill payment,” Jonathan Bennett, chief commercial officer at Beacon, said. “Now, Canadian contractors can build their businesses faster with the confidence that Beacon PRO+ is on the job 24/7.”

Expanding its digital platforms and penetration is a key element for Beacon’s plan to drive above market growth in its Ambition 2025 plan.

Herndon, Va.-based Beacon operates over 570 branches throughout all 50 states and in seven Canadian provinces.