Altenloh, Brinck & Co US appointed Derek Fielding as the company’s vice president of strategic marketing and promoted Eric Ashack to the role of vice president of sales for SPAX.
“We are excited to welcome Fielding to the Altenloh, Brinck & Co US team and to announce the promotion of Ashack. Both are seasoned professionals, having proven experiences to deliver business performance and growth in complex, competitive industries,” Jason Beals, chief sales officer of Altenloh, Brinck & Co US, said in a prepared statement.
In the role of vice president of strategic marketing, Fielding will be responsible for the design and implementation of comprehensive omni-channel marketing strategies, inclusive of building a robust digital marketing and technology strategy that supports all three brands to ensure the company continues on “its aggressive growth path,” according to the Ohio-based manufacturer. Fielding will provide active leadership to develop and lead the marketing team across the SPAX, TRUFAST, and TRUFAST Walls brands. Fielding joins the company from Fortune Brands Innovations, where he worked in various roles within the strategic marketing, product development, and consumer and market insights teams.
“The vice president of sales at SPAX is a newly reimagined role that will give us the ability to further strengthen our existing positions inside of leading home centers, and also grow in markets that we don’t serve well today by ensuring we provide the right products, services, and programs our customers are looking for,” Beals said.
The newly promoted Ashack began as a product management leader with SPAX in August 2020. He has over 15 years of experience across a diverse set of industries and over five years of experience within the lumber and building materials industries. Prior to joining SPAX, he worked for three years with National Nail Corp.
