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The white paper, commissioned by Parksite, explores OTIF—on-time and in-full—as a way to measure an organization's performance on getting customers exactly what they want when promised. OTIF can also help you identify what's not working and WHY it's not working.

Excerpt from the white paper:

OTIF is an acronym for on-time and in-full. It measures an organization's performance on getting customers exactly what they want when promised. In short, it measures how well a company can "get it right the first time." Getting it right the first time improves service and lowers costs.

Today's fierce margin pressure is forcing business improvements across the board. While price matters, we've also seen renewed emphasis on service. Price, which has to be competitive, is the order qualifier but service is the order winner. In a market where every dollar matters, customers are paying even more attention to price and the cost of doing business. Getting what they want when they need it remains the service gold standard. That's why OTIF matters. Measuring your company's OTIF performance lets you know how often you're getting it right the first time. It tells you how often you can get the right stuff to the right place at the right time in the right condition with the right invoice.