Question: What Beatles song describes the following situation?
Mike is a customer of ours who works exclusively in our market area. Here is a list of things Mike doesn't like about our lumberyard:
Here is a list of things Mike likes about our lumberyard:
Um… I'll get back to you on that.
Yet, almost every morning, Mike would be at the front desk, purchasing a few sticks of lumber or some hardware while simultaneously complaining about something else. We rarely supplied Mike with his large framing orders, but his daily visits for a little bit here and there added up and made him a nice customer.
Let me rephrase that—he was a customer that did a fair amount of business with us. He complained too much, and too vehemently, to be considered nice.
I once wondered why we didn't get his larger orders. He obviously had plenty of work and he paid his bills on time. So we decided to go after more of his business. Nick, one of our best salesmen, approached him on a job near our yard.
“Your prices are too high,” Mike said. So Nick obtained some special pricing for Mike to get our foot in the door.
“You never deliver on time,” Mike complained. Nick looked through Mike's account history: We had never delivered anything to him, much less delivered it late.
“You guys don't know how to load a truck to be convenient for the framers,” he griped. Nick told him we'd load the truck however he'd like.