Django blocks with the ProSales logo
Photographer Alexander Aleman

This year's ProSales 100 conference was a smash hit. Attendees enjoyed insightful discussion, informative panels, compelling lectures, and fun-filled cocktail receptions (complete with two huge Jenga sets!).

If you missed this year's event, never fear. Check out some of the highlights below.

Thea Dudley, left, and Dena Cordova Jack
Thea Dudley, left, and Dena Cordova Jack

This year, we hosted our first-ever pre-conference session featuring credit gurus Thea Dudley and Dena Cordova Jack. During the session, both argued that your credit team and your sales team should communicate frequently and work together to better serve your customers and your business.

Dr. John Grotzinger of NASA, keynote speaker at the 2017 ProSales 100 Conference
Dr. John Grotzinger

Our event began with an out-of-this-world presentation from our keynote speaker, Dr. John Grotzinger, who was the chief scientist and head of strategic science planning for NASA's Curiosity rover mission on Mars.

Executive Panel at the 2017 ProSales 100 Conference
From left: Mike Callahan, president and CEO of GMS; Kevin Hancock, president of Hancock Lumber; Meagan McCoy Jones, McCoy's Building Supply; and Mark Mollico, western office director, 84 Lumber.

The executive panel was a huge hit and featured some of the top leaders in LBM today. The panel included ProSales' 2017 Dealer of the Year, Kevin Hancock of Hancock Lumber.

Todd Drummond and Randy Aardema at the 2017 ProSales 100 Conference
Todd Drummond of Todd Drummond Consulting, left, and Randy Aardema, of US LBM

During the Get Lean, Get Profitable presentation, attendees got a brief introduction to and some quick tips for introducing lean practices to their businesses. Lean principles help companies work efficiently, save time, and save money.

Sales expert Rick Davis speaks at the 2017 ProSales 100 Conference

Rick Davis, president at Building Leaders and PROSALES' "Sell Sheet" columnist, presented his all-new lecture "Data-Driven Sales" to a captivated audience.

From left: Winner Michael Sonderman of Ridgefield Supply Co; Marisa Mendez, PROSALES assistant editor; winner Courtney Bynum of Guardian Building Products; winner Carrie White of TW Perry; winner Jason Trimpe of Dealers Choice Distribution; and Todd Skaggs, national VP of Dealers Choice Distribution.
From left: Winner Michael Sonderman of Ridgefield Supply Co; Marisa Mendez, PROSALES assistant editor; winner Courtney Bynum of Guardian Building Products; winner Carrie White of TW Perry; winner Jason Trimpe of Dealers Choice Distribution; and Todd Skaggs, national VP of Dealers Choice Distribution.

The Four Under 40 Class of 2017 advised dealers to take a chance on the younger generation and to trust them. Gen X and Millennials are more capable than you believe them to be and you can always be available to provide guidance if need be.

Panorama shot at the 2017 ProSales 100 Conference

Dealers from around the country listen to the Four Under 40 panel discussion about how LBM can utilize the younger generations in their businesses.

Bill Hayward (left) of Hayward Lumber and Hayward Healthy Homes, and Paul Kocharhook of Pathway Design + Construction at the 2017 ProSales 100 Conference
Bill Hayward (left) of Hayward Lumber and Hayward Healthy Homes, and Paul Kocharhook of Pathway Design + Construction

The next big thing could be building or remodeling a home to be healthier, according to the speakers of our Indoor Air Quality presentation. Adding in the proper ventilation system and healthy home building techniques could make a world of difference for clients' health.