Each month we devote one page of our magazine to getting a single dealer's thoughts on the best way to measure success. Their answers vary. Some focus on transactions, others on margins, and a few on the profitability of their builder and contractor customers. This year's bunch was no exception. But on top of their standard metrics, they also shared few new ways to drum up business. From after-hours Shakespeare, to supplying product for the sets of The Avengers film, to housing a Radio Shack franchise, these dealers prove that growth isn't always measured in sticks. Check out the slideshow for nine unique ways to measure LBM growth.

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