In today's media landscape it is increasingly difficult to reach target audiences with a captivating and memorable message. As more people turn to new media outlets in addition to traditional ones, getting your advertising in front of qualified prospects requires an integrated approach.
With more than 600 million Facebook users and 140 million Tweets a day on the internet, it makes sense for building material dealers to turn to social media, writes LBM advertiser Walt Denny. When a company does decide on social media it should be calculated and take things one step at a time.
In an age where advertisements can appear in print, online, on television, on-air, on social networks and on mobile devices, golden opportunities to grow your business can get lost in a delirium of unending choices. Here are 5 marketing tips to strengthen your print advertising.