Mark LaLiberte is the Chief Business Development Officer for Hayward Companies, based in Monterey, California. His goal is to bring innovation, technology, and sustainable processes to the Hayward Company and its collection of businesses. Our mission is to provide the dissemination of information about research, performance improvements and innovative ideas to a regional group of talented builders, architects and developers. It is Hayward Lumber's goal to deepen it’s position as a leading supplier of building materials. Mark has been involved in our industry for over 35 years. He is the co-founder of Construction Instruction, a Denver, CO based company dedicated to research and educational dissemination with 20 years of national and international experience. He helped develop the Ci App to provide easy access to thousands of videos, documents and links to assist the building industry in finding creditable information and innovative installation methods.
Even so, we need to get away from the idea that a green home is just about the products. While new green products are great, they're only "lipstick on a pig" if the home isn't also energy efficient, built to last, healthy, safe, and affordable to maintain.
When SIR Home Improvements was planning a Web site revamp that went live earlier this year, owner Frank Mumford told the designer his ultimate goal was "to save the world and save the polar bears." But when you visit that site, the main headline delivers a much more practical message: "Go Green. Save Green."