Even so, we need to get away from the idea that a green home is just about the products. While new green products are great, they're only "lipstick on a pig" if the home isn't also energy efficient, built to last, healthy, safe, and affordable to maintain.
When SIR Home Improvements was planning a Web site revamp that went live earlier this year, owner Frank Mumford told the designer his ultimate goal was "to save the world and save the polar bears." But when you visit that site, the main headline delivers a much more practical message: "Go Green. Save Green."
