There are a lot of reasons why customers buy from you, but one of the biggest reasons is that they like you more than they like someone else in what amounts to a combination of a number of factors.
It takes more than a charm offensive to reconcile a customer's bad experience be it days or decades later. Jim Sobeck shares tactics for securing another shot at the relationship.
Jim Sobeck, the owner of West Columbia, S.C.-based New South Construction Supply, shares a few tips and some simple advice on how to best build a relationship with a customer. All you have to do is listen to them and have some fun.
In an industry with a knack for forging relationships face-to-face, it seems unlikely that sales reps would turn to e-mail as a prospecting tool. Yet some LBM experts sees an uptick in the platform's use.
