George M. Fishtorn II

George M. Fishtorn II's Posts

• Flashback: The Pre-Tech Lumberyard

  by George M. Fishtorn II

  The 2012 Florida Building Materials Association chairman George Fishtorn reflects on working in a lumberyard during the 1980s.

• Adjust for Altitude: Tips for Controlling Your Business Engine

  by George M. Fishtorn II

  Altitude can drastically affect the performance of any type of gas aspirated engine. In the business world and certainly prevalent in the building supply industry, you have to consistently adjust your business engine, and if you don't, you will be struggling to run at optimal performance.

• Cold Calling Not The Best Way to Promo Products to Dealers

  by George M. Fishtorn II

  Cold calling may be common in this industry, but it's not the best tactic when trying to promote a new product to the marketplace. Instead, vendor reps should take the time to schedule meetings with whomever it is they're planning on pitching.

• Missed by a Country Mile

  by George M. Fishtorn II

  FBMA chairman George Fishtorn II shares some suggestions and advice on how to create the best opportunities to land the big sales. His tips include getting the customer in a relaxed setting, talking about things other than work, and keeping positive at all times.