Bill Rossiter is Principal at Interrupt, a brand distillery. Interrupt helps Fortune 1000 companies in the building materials and home improvement industries distill down their brand to the pure essence that will capture their unique position in the industry. Previous to taking over Interrupt eleven years ago, Bill spent 20 years with Owens Corning in sales, marketing, operations and general management roles. Many of his unique business concepts are represented in his two recent books; Diverge – Stand Out in the Sea of Sameness and Creating a Killer CX. [email protected]
Your chief job today isn't to sell your stuff, it's to help your customers thrive.
How to survive changing demographics and expectations of the industry.
Escape the sea of sameness and create a killer customer experience with these tips
Essay: LBM needs new tech to reach customers and new thinking about where to find them
Manufacturers and suppliers need to wake up to how tech is changing LBM