A quick search for millennials will bring up more articles than you can count about what they want and how to provide it to them. The LBM industry needs to tackle its own millennial problem, so the Four Under 40 class of 2016 shared how they've brought their peers into the fold.
The panel consisted of:
Erin Plummer, Hancock Lumber
Doug Carlson. Drexel Building Supply
John Perna, Hamilton Building supply
Cory Garrison, SRS Distribution