Millennials and Boomers: A Merger of Equals?
New data shows the critical role parents play in homeownership and home buying...
Your Customers Aren't All the Same, So Stop Treating Them That Way
Your customers aren't all the same, so stop handling their accounts identically....
Why Are Payments Slowing? Blame the Worst Customers
BlueTarp data suggests some pros are struggling with this recovery
Calculate Customer Share to Ramp Up Cross-Selling
Cross-selling should be more than just a catch phrase you casually toss out at weekly sales meetings
8 Ways to Build Your Audience
One advantage of using social media to educate customers is that you can engage...
Winning Contractor and Builder Loyalty While Increasing Revenues
The hurdles facing the pro channels are well documented. While prices have driven many contractors to the big box stores, many have remained loyal. Pro dealers would be wise to follow some of the practices of the airline industry as a way to get back many former customers.
Selling to Native Americans
Indian tribes can be profitable, if sometimes problematic, customers.
Pro Market Sales Fall 43% at Universal Forest Products
Universal Forest Products Inc.reported that sales of its products to the site-built construction market dropped 42.8% in the third quarter to hit $68.3 million, the worst decline of any of its four customer segments.
Pros' Share of Home Depot Sales Drops
The Home Depot has acknowledged that the sour economy has had a larger impact on its sales to pros than it has on sales to consumers.
What's Not To Love?
As you read this, we're wrapping up 2007 and bracing for the roller-coaster ride to continue in 2008. My travels took me across the country a couple of times this year, and I remain amazed at the varied initiatives I saw in your stores.