Customer Segments

Escape the Sea of Sameness with a Killer Customer Experience
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Escape the Sea of Sameness with a Killer Customer Experience

Define and profile key customers. Part 2 in a series More

Millennials and Boomers: A Merger of Equals?
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Millennials and Boomers: A Merger of Equals?

New data shows the critical role parents play in homeownership and home buying... More

Your Customers Aren't All the Same, So Stop Treating Them That Way
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Your Customers Aren't All the Same, So Stop Treating Them That Way

Your customers aren't all the same, so stop handling their accounts identically.... More

Why Are Payments Slowing? Blame the Worst Customers
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Why Are Payments Slowing? Blame the Worst Customers

BlueTarp data suggests some pros are struggling with this recovery More

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Calculate Customer Share to Ramp Up Cross-Selling

Cross-selling should be more than just a catch phrase you casually toss out at weekly sales meetings More

8 Ways to Build Your Audience
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8 Ways to Build Your Audience

One advantage of using social media to educate customers is that you can engage... More

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Winning Contractor and Builder Loyalty While Increasing Revenues

The hurdles facing the pro channels are well documented. While prices have driven many contractors to the big box stores, many have remained loyal. Pro dealers would be wise to follow some of the practices of the airline industry as a way to get back many former customers. More

Selling to Native Americans
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Selling to Native Americans

Indian tribes can be profitable, if sometimes problematic, customers. More

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Pro Market Sales Fall 43% at Universal Forest Products

Universal Forest Products Inc.reported that sales of its products to the site-built construction market dropped 42.8% in the third quarter to hit $68.3 million, the worst decline of any of its four customer segments. More

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Pros' Share of Home Depot Sales Drops

The Home Depot has acknowledged that the sour economy has had a larger impact on its sales to pros than it has on sales to consumers. More

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