Cost-Effective Design

Create Killer Videos
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Create Killer Videos

Lights, camera, and YouTube can turn your lumberyard into a studio for promoting... More

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Clear Advantage Clear Advantage

Energy efficiency still reigns in window design, but both for these looking at them is as important as looking through them. More

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Raised Heel Trusses let Builders Pack in More Insulation

Raised heel roof trusses are proving to be a cost-effective way for fit more insulation into the attic for builders looking to construct to energy codes. More

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Opinions Vary on Impact of Plan to Degrade Southern Pine Design Values

The proposal to reduce some design values for Southern yellow pine by as much as a third has created fear and concern among some dealers, in part because of uncertainty over just how big a deal the change is, participants in a ProSales discussion say. More

Siding
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Siding

When selling siding, pros are capturing web-savvy clients online with instant,... More

ODL Inc. Doorglass Designs
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ODL Inc. Doorglass Designs

Four new doorglass designs are available in an affordable price range, the company... More

Engineered Wood
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Engineered Wood

When builders think of going green in coming years, which construction products... More

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Maximizing the Internet

A poorly developed Web site stifles growth opportunities, creates problems for a company's brand, and makes acquiring new business more expensive than it needs to be. Conversely, a company that executes a well-planned Web strategy gains some key competitive advantages: cost-effective marketing and prospecting, better customer service, and a stronger brand, among many others. More

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Baublitz Briefs

ProSales is pleased to present "Baublitz Briefs," a series of articles from Baublitz Advertising of York, Pa., designed to provide quick, easy-to-follow advice on improving your sales and marketing efforts. More

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Solutions for a Soft Market

If you haven't yet been hit with builder customers looking to negotiate prices for your products and services, count yourself among a shrinking pool of dealers. An updated survey of more than 300 builders, weighted to reflect national industry demographics, says that 80% of them are somewhat to very likely to negotiate price with their suppliers. More

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