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"Anything you can do to increase the top-of-mind awareness for your customers can be beneficial," says Daniel Baker., vice president of retail operations at Koopman Lumber, a dealer based in Whitinsville, Mass. Koopman does that by e-mailing a newsletter to 1,200 of its customers.
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Sanford & Hawley's revamp of its IT system saves time, frees personnel, and opens up new opportunities.
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Old and new come together in the Stine Lumber ad campaign for Father's Day.
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Moving IT services to "The Cloud" is gaining traction at computer companies and fans among LBM dealers.
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Internet sales of building materials are rising. They already might be costing you business.
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Builders and remodelers embrace smart phones and tablets–and hope to hook up with you.
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It starts with smarts, but if you want to build the perfect salesperson, a few sidearms sure can help. But which ones?
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When selling siding, pros are capturing web-savvy clients online with instant, customizable, and free design options.
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In today's media landscape it is increasingly difficult to reach target audiences with a captivating and memorable message. As more people turn to new media outlets in addition to traditional ones, getting your advertising in front of qualified prospects requires an integrated approach.
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Bill Lee might be known for his speeches and written columns, but that doesn't mean he ignores social media. In this column, Lee gives numerous examples he's learned of dealers who have used services like Facebook and Twitter to boost their businesses.
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With more than 600 million Facebook users and 140 million Tweets a day on the internet, it makes sense for building material dealers to turn to social media, writes LBM advertiser Walt Denny. When a company does decide on social media it should be calculated and take things one step at a time.
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LBM roundtable facilitator Sandy Sawyer believes that success in construction supply today requires that you find ways to make a great first impression. Whether it's over the Internet, when you first walk into the store, or when you first make contact with a customer, that "First Touch" is vital...
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Loran Hall, owner/president of Mathew Hall Lumber in St. Cloud, Minn., says he used to call his company's website a "glorified Yellow Page ad."
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With the rise of web browsers on mobile devices and social media like Twitter and Facebook, Ridgefield Supply Co. has dismissed its old website for one that makes it easier to get round-the-clock access to the dealer.
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Boston Cedar & Millwork isn't a distributor, says marketing manager Scott Babbitt. It's a "marketing company that distributes building materials."
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Building materials supplier TW Perry knows it made the right improvements to the dealer's website, www.twperry.com.
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A new web site is looking to connect suppliers with contractors that are hoping to save money and find the best price available for materials.
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The Consumer Products Safety Commission, as part of its investigations into more than 180 reports from 13 states about problems associated with Chinese drywall, is analyzing both Chinese- and American-made versions of the product to figure out why bad drywall is damaging homes, the agency reports.
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You've slashed your 2009 budgets until there's not another penny left to pinch–or so you though. But there are some costs that you might not have considered: mileage reimbursement and janitorial fees, for example. In his exclusive column for ProSales Online, industry consultant Chris Rader points...
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Starting this month, ProSales will offer digital editions of the print magazine. It will have the same content as the print edition, plus many interactive features. It will be delivered to ProSales Business Update e-newsletter subscribers and posted on prosalesonline.com. Don't get the...