Forget paging through binders filled with product images and technical specs. The next time you talk products with a contractor or DIY customer, consider using your mobile device to let them try on some of your SKUs for size. These apps take product specs one step further with interactive platforms that double as selling tools.



Benjamin Moore’s Color Capture helps source even the most off-the-wall color requests by letting users upload a photograph from their phone’s library or take a shot using the app that contains the hue they want to match. Users are given five color matches with two complementary colors each to create a swatch that can be saved for later reference.

iPhone: Yes
iPad: No
Android: Yes
Price: Free



Contractors and dealers can use GAF’s Virtual Home Remodeler to replace the shingles on an image of a client’s home with any of the company’s products. Tap the iPad’s screen to swap out styles and save and print the finished version’s image and specs. Users can upload their own photos or choose from among a selection of pre-loaded images of homes.

iPhone: No
iPad: Yes
Android: No
Price: Free to GAF Master Elite and Certified Contractors



Compare deck-board, fascia, and rail colors and styles in three pre-loaded applications with Trex’s Deck Color Visualizer. Help customers choose among the decking maker’s board and rail inventory by tapping the iPad’s screen to alternate products to determine which make the best pairs. Save the designs to the device’s photo library or share them with customers via email.

iPhone: No
iPad: Yes
Android: No
Price: Free



Collaborate with your contractor and builder customers using MiTek’s Mobile Viewer. An extension of the software provider’s SAPPHIRE estimating and building image modeling platform, the app enables project teams to quickly share models and specs between the office and the jobsite. Users can take 3D virtual tours of projects in-house or use the camera feature while in the field to snap photos of installations and compare them with the original drawings. Builders and contractors can filter images and share photos and models with you from their mobile devices.

iPhone: Yes
iPad: Yes
Android: No
Price: Free



CertainTeed’s acoustical simulator lets users compare common noises in residential and commercial applications as heard through the company’s sound-deadening drywall products. The dBstation platform showcases five residential and seven commercial wall systems that use the company’s gypsum board. Alternate among wall assemblies used as a medium for filtering one of three sound options and compare the differences. The app includes Web links to additional technical specs.

iPhone: No
iPad: Yes
Android: Yes
Price: Free



The construction and scientific calculators in DeWalt’s MobilePro join functions for determining area, length, and volume as well as estimating drywall, studs, and concrete in a jobsite and yard-side app designed to meet on-the-go calculation needs. Additional calculation tools to help with electrical work, carpentry, and business management are available for purchase. Share your calculations via email and search the app’s history for previously entered equations.

iPhone: Yes
iPad: Yes
Android: No
Price: Free with plug-ins for purchase.



Browse full-screen swatches of Formica’s laminate, 180fx, IdealEdge, DecoMetal, and SolidSurfacing surface product lines using eChip, which houses product by color, category, and collection. The app also features project images, product literature, and technical information. Share images and specs with customers via email or purchase samples directly from the app. The app also features images and information for Formica’s commercial wallboard products.

iPhone: No
iPad: Yes
Android: No
Price: Free
But wait, there’s more! Visit our apps page to access our library of product, sales, and measurement mobile apps for Apple and Android devices.