New figures from the cable channel HGTV suggest that even if the American Dream of homeownership for millennials has been delayed, it hasn't been abandoned. The Boston Globe quotes HGTV as saying its weekly viewership among people aged 21 to 34 has risen 16% in the past year.
“There’s a fantasy of how millennials want to live,” Miranda Banks, an associate professor of visual and media arts at Emerson College, told the newspaper. This fantasy is taking place at a time when, according to the online real estate site Trulia, the number of starter homes on the market nationwide dropped by 12.3% between April 2015 and April 2016. The newspaper adds:
Two of the most popular HGTV series among millennials are “Fixer Upper,” starring Chip and Joanna Gaines, and “Flip or Flop,” starring Tarek and Christina El Moussa. While homeownership plays a role in both series, the Gaineses and the El Moussas—two cheery couples practically embodying the American Dream themselves—consistently take on low-cost projects, such as installing a backsplash or building furniture, that could be useful to renters as well.
There's one more thing about HGTV that makes it popular with millenials, general manager Allison Page says: the evergreen quality of the channel’s content. Many viewers lead busy lives, and being able to turn on the television without needing to have seen the previous episode is appealing.