If you're thinking about updating and expanding your showroom, there's one key tool you should include in your plans: virtual reality.
Virtual or augmented reality allows the user to walk through and interact with the space they are seeing through the virtual reality headsets. Though the technology has been largely used in the gaming industry, it has ben steadily making its way into other industries and LBM should consider incorporating this tool into its showrooms. As Kleber and Associates states in its blog, "Picture how amazed your potential clients would be if they could walk the hallways of one of your projects towards the kitchen, open the refrigerator and grab a (virtual) beer before heading out to the deck to overlook the beautiful city skyline."
A few dealers have already introduced this technology into their showrooms. It can be a great tool to help you sell to your clients because they will be able to experience your products first-hand before they buy. Kleber writes:
With virtual reality technology, a kitchen showroom could now have hundreds of options of cabinetry, flooring, faucets, light fixtures, countertops and more – instead of the 4 to 5 that they currently have. Product updates from manufacturers could be downloaded automatically so that your showroom is always current. Customers could get a truly immersive experience where they could walk into a kitchen and test various faucets, alter the look by the choice of cabinetry and countertop and see how smoothly pull-down racks function. They could also experience the space from an ergonomics perspective to help them decide if they want 36” or 42” high countertops.