Coming up with a brand message and tagline can be a thrilling and daunting task for any business. Inc.com contributor Tracy Leigh Hazzard speaks with publicity strategist Jill Lubin on what it takes to refine a company’s brand messaging.
Lubin says that there are five characteristics that get brands noticed:
- Consistency of message: It makes it easier to grow followers if they know what to expect.
- Be persistent in getting your message out there for your audience to hear, which can help you be in the right place at the right time.
- Constantly put your message out there. Lubin says, "You need your tagline to become catchy and a part of the lexicon."