Fiberon, the composite and PVC decking, railing, and fencing manufacturer, announced a number of new hires today.

The New London, N.C.-based manufacturer, named Anne-Marie Davis as vice president, senior controller. She will work to enhance the company’s business processes and shape strategy in the areas of finance, information systems, and human resources.

Peter Kotiadis was named director of product development where he will oversee product development projects in all product and technology categories. In the technology-area, the company also hired Michael Coombs as e-media manager, where he will specialize in web marketing, social media strategy, and inbound marketing.

Fiberon announced Rob Long will serve as director of channel marketing and will work on channel partner development, manager and developing the company’s product lines and portfolios.

In sales, Brian Buck was named as the Pacific Northwest region’s director of sales, while James Gunning will serve as territory sales manager.

The company also hired a number of new product specialists to serve its markets throughout the country. Betsy Bendix will serve as product specialist for Southern California. Tim Thornton was named as a product specialist for the Maine, New Hampshire, and Vermont markets. The Illinois, northern Indiana, and southeastern Wisconsin markets will now be served by Chris Sanders. Nate Courtney will be the new products specialist for the northern Kentucky, Ohio, and southern Indiana markets, and Brad Hurst was named as the specialist for the Georgia market.

Fiberon also announced a new relationship with Qorvis Communications which will oversee public relations for the manufacturer.