Hey there, smart guy. Waddya know?
I'm being both flip and serious here. Research affirms that your customers do view you as smart guys (and gals) when it comes to building products; 88% of remodelers and 76% of builders tell pollsters they rely on you for product recommendations. That advice is a vital but often overlooked value-added service that you provide.
More than any other month, March is when ProSales answers that call, with an edition devoted to reporting and reviewing notable products. More than 180 products get scrutinized here, including 10 that we felt merited inclusion in a new section devoted to green products.
We have highlighted 15 works of particular merit with the "Editors' Choice" status, but the truth is that it's an achievement for any product to get into this issue. Each year, our product maven, associate editor Stephani Miller, has to sort through more than 4,000 pieces of product news, and she's so popular with vendors at events like the International Builders' Show (IBS) that she has to schedule visits in 15-minute increments. For every one item that Stephani picks for this issue, 19 fail to make the cut.
Stephani does that job expertly because she has been ProSales' products editor for the past four and a half years. The person who reviews her selections has an equally good eye: managing editor Katy Tomasulo was ProSales' products editor for two years before Stephani arrived, and she continues to track the tools part of the business closely on behalf of our sister publication Tools of the Trade. They trade notes with several other Hanley Wood staffers who also watch the building products market.
Historically, ProSales' product news has been limited to print reports. But Stephani and Katy scored a breakthrough last month when they created Hanley Wood's first-ever podcasts–a series of brief, insightful reports on what they saw at IBS. You can hear them (as well as read back issues of print stories) at www.prosalesonline.com by clicking on the site's "Products" tab. And while you're online, check out our parent company's recently relaunched ebuild site at www.ebuild.com. Ebuild aims to become the search engine of choice for anyone interested in building products. The database features information on 320,000 products, and soon it will become even richer, with videos, press releases, and catalogs.
You already know from long experience that knowledge is power. Think of us as your power tool.
As we culminate our search for excellent products, we have begun seeking out examples of excellence in construction supply. The call for entries has been sounded for the sixth annual ProSales Excellence Awards. This year we plan to recognize dealers for achievements in six categories: showroom design, facility design, marketing program, best use of technology, best single ad or series of ads (print, radio, TV, etc.), and best Web site. See page 29 for more information or contact Katy Tomasulo at email@example.com or 202.736.3303. –Craig Webb, editor, firstname.lastname@example.org.
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