Wayne, Pa.-based building materials co-op LMC is homing in on its dealer-members' digital prowess with a new branding initiative that members can combine with their own local marketing platforms. Titled "Billion Dollar Buying Power," the package includes a newly launched website, advertising templates, graphic elements, brochure designs, signage, press releases, videos, and broadcast scripts. LMC says the program aims to keep the branding focus on the independent dealer while acknowledging its ties to LMC's 1,200-member network nationwide.