Do it Best  today appointed retail marketing director Rich Lynch to the role of vice president of marketing. In the new capacity, he'll oversee the company’s media and promotional campaigns.

Lynch joined Do it Best. in October 2011. He'll replace Tim Miller, who served as marketing vice president for four years prior.

“It is an absolute honor to join the outstanding executive leadership team at Do it Best,” Lynch said. "I look forward to building on the many accomplishments we've realized as a team."

"We are very blessed to have someone of Rich’s caliber and experience stepping in to this very important role," said Bob Taylor, Do it Best president and CEO.