"We're delighted to welcome the Blinds.com team into The Home Depot family," said THD chairman and CEO. "The acquisition of Blinds.com positions us well for expansion in the quickly growing online window coverings market. In addition, their unique sales and service model is one we hope to learn from as we continue to create even better interconnected retail experiences for our customers."
Blinds.com began in 1986 as Laura’s Draperies, Bedspreads and More, and began selling products over the Internet in 1993. In 1996, the company launched the NoBrainerBlinds.com website. The 2001 acquisition of Blinds Wholesale paved the way for the 2004 launch of Blinds.com
THD describes Blinds.com as a “simple, seamless, and engaging online and mobile experience.”
“Its knowledgeable, highly-trained staff has been selling window coverings for an average of 12 years, and they are available to service customers by phone, live chat and face2face video consultation. As The Home Depot continues to implement its interconnected retail strategy, the company will work with Blinds.com to expand its technology into homedepot.com and the company's stores with the goal of improving the entire end-to-end buying process for window coverings.”
The Blinds.com management team and staff will remain intact at its headquarters in Houston to continue growing its successful brands, customer experience and unique culture of service.
"We're joining forces with The Home Depot because there is a huge opportunity to utilize each other's strengths, take additional share in this category and move even faster toward our vision of making the design, purchase and installation of quality window coverings as easy and affordable as possible," said Blinds.com founder and CEO Jay Steinfeld, founder and CEO of Blinds.com.
"We will continue to build the Blinds.com brand and culture in our own unique way, and we believe The Home Depot is the best partner to help us do this over the long term."