Consultants who have been warning dealers this past year about the growing threat from online sales outlets (see “Internet Competitors,” ProSales, July 2011) now have new reason to sound the alarm. announced last month a new website called AmazonSupply that’s designed for business, industrial, scientific, and commercial customers. You can’t buy lumber on it, but you can acquire power and hand tools, drill bits, and fasteners. Most orders over $50 get free two-day shipping, and customers can return their goods for free within 365 days. Industry watchers fear the site could cut into dealers’ sales of special-order items like air compressors. They also believe AmazonSupply will appeal to the “unplanned spend” market—purchases made by people in a hurry or on the spur of the moment. Hmmm... That sounds like what a lot of contractors do.