ProBuild continues to challenge 84 Lumber on its home turf with the announcement that it is opening a location in Altoona, Pa., marking the company's third location in 84's breadbasket.

Denver-based ProBuild, ranked No. 2 on the latest ProSales 100 listing, opened locations in White Oak, Pa., which is right outside of Pittsburgh, and Morgantown, W.Va., about six months ago. 84 Lumber, No. 5 on the ProSales 100, is located in Eighty-Four, Pa., and already operates a yard in Altoona as well as two others nearby.

ProBuild's CEO at that time of the two openings, Bill Myrick, spent 25 years at 84 Lumber before moving to the top spot at ProBuild in 2007. Myrick left ProBuild in July and the company has since named Robert Marchbank as his permanent successor.

The company will hold a grand opening for the Altoona location on Jan. 20 from 12-4 p.m. The 65,000 square-foot facility will be open Monday through Friday from 7 a.m. to 5 p.m.

"We offer the supplies, services, and the latest technology to help our customers complete any project- big or small," said Carl Allison, general manager of the Altoona location.

While some may interpret ProBuild's recent moves as an act of war between two national competitors, the openings may also be driven by a strong housing market in the Pittsburgh area.