In our October issue we wrote in-depth for the first time about a new audience: architects. The resulting story, "Why Architects Need You," was the product of a dealer survey and conversations with and among our readers that revealed dealers weren't taking enough advantage of the opportunity to sell to architects. While the article targeted dealers, we're not at all displeased that it made its way into the hands of a few architects. This letter to the editor came from Meredith Sullivan, AIA, a principal at Colimore Architects in Baltimore:

I came across a copy of your October 2012 issue of ProSales and, as an architect, found the article "Why Architects Need You" to be extremely one-sided and offensive to our profession as a whole. I found the statement on Page 44: "Generally speaking, I would say the majority [of architects] are snooty," to be alienating to architects on the whole. When you publish an article about the importance of suppliers and architects developing partnerships, perhaps insulting the 'majority' of us isn't the best approach to take. Additionally, the statements at the bottom of Page 44, which talk about architets looking for kickbacks and finders fees, on the whole is unethical and in my 17 years in the profession I have only run into this one time; in that instance, the archtiect was fired promptly for his behavoir. It is not commonplace throughout our industry as you make it sound. The statement at the bottom of Page 46 about the downturn in the economy making architects 'humble' is particularlly insulting. In the last four years I have watched established architecture firms close their doors because of the lack of building taking place throughout the country. I have seen 300+ employee firms cut their numbers in half with a single layoff. I think it's safe to say that our profession has been one of the hardest hit in his economy and continues to suffer severe blows as clients and developers are hesistant to invest in buildings with so much economic turmoil. Your article talks to a number of suppliers who claim to have good working relationships with architects yet your article doesn't speak to a single architect to get their perspective on the relationship. In the future, you might want to think twice before you allow statements and quotes that alieniate the very people you are attempting to establish partnerships with grace the pages of your publication.

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