PROSALES
PROSALES is written exclusively for dealers to help improve sales and service to pros. Distributed to 36,000 pro-oriented building-material dealers, distributors, home-center personnel, and wholesalers, it helps them run their operations more efficiently, and profitably.

Yards Ahead
Few tasks in construction supply are more complicated, or nerve-wracking, thanstoring, dispatching, and delivering goods. Here's how to do it right. — By Craig Webb

Make Your Mark
It's one of your most important marketing tools, a key way people recognize you. But is your logo helping you get all the business you deserve? — By Kate Tyndall

Internal Assets
Just about every construction supply firm has inside sales reps, but there are big differences in how they're used—and lotsof ways to boost their value. — By Pat Curry

ProWatch

Show Offs
Special people can make showrooms — and the LBM operations that own them — a success.

Open Sesame
High-tech measuring devices could turn interior doors into fashion statements

A Degree of Difference
LBM dealers with MBAs say the education isn't crucial to their yard's success, but it sure helps.

Flash and Batt
Not all insulation looks or acts the same. Vary what's used depending on the space.

August/September 2010 Yard Notables
BMC Selects CEO / Average Dealer Losses / Housing Growth Hot Spots / More...

My Yardsticks

Justin Dubois
Manager, Quigley's Building Supply Fort Kent, Maine

Product Monitor

Natural Pick
Roofing tiles' inherent sustainability starts to broaden their appeal to new markets.

August/September 2010 Hot Product Finds

Editor's Notes: Sea Change
It's scary enough to lie at the bottom of the ocean or the bottom of a market, but with pluck and luck, you'll survive. —By Craig Webb

New Dimensions: No Way To Hide
You're still responsible for subs' bad deeds on installed sales projects. —By Mike Butts

Sell Sheet: Prep School
Got weak sales? The real problem might be your managers. Teach them how to teach. —By Rick Davis