September 2013 Table of Contents

Feature
Marketing: The Dark Art

Coming up with a successful marketing program is a challenge. Figuring out if it works is an even greater one. Read more

Making Marketing Magic Marketing Making Marketing Magic

Done right, marketing connects you with your customers and leads to greater sales. Read more

Prowatch
Sizzling Summer ProWatch Lumberyard Fires Sizzling Summer

Maintaining quick contact with customers is a key tool for surviving a lumberyard fire. Read more

Product Monitor
Clear Advantage Product Monitor Clear Advantage

Energy efficiency still reigns in window design, but both for these looking at them is as important as looking through them. Read more

Hot Finds
Centor 200 Series Integrated Doors Hot Finds Centor 200 Series Integrated Doors

Centor designed an integrated large-panel door with a fully retractable screen and shade as well as narrow stiles and concealed hinges to maximize views. Read more

My Yardsticks
To Honor the Past, This Dealer Keeps Moving Forward My Yardsticks To Honor the Past, This Dealer Keeps Moving Forward

Evan Jones is a ninth-generation lumberyard owner who's combining elbow grease and clean energy to compete in a 21st-century market Read more

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