March 2013 Table of Contents

Feature
Taking Stock: Keeping Your Yard's Planogram in a Profitable Mode Taking Stock: Keeping Your Yard's Planogram in a Profitable Mode

Your planogram is your store's chance to make a good first impression. Make sure your first impression is a profitable one. Read more

The Challenges of Selling American-made Products The Challenges of Selling American-made Products

Striving to sell only American-made products is an admirable goal. But it's not always an easy one to achieve. Read more

Prowatch
Product Apps You Can Use as Selling Tools ProWatch Technology Product Apps You Can Use as Selling Tools

Forget product catalogs. The next time you talk products with a contractor or DIY customer, consider using your mobile device to let them try on some of your SKUs for size. These apps take product specs one step further with interactive platforms that double as selling tools. Read more

My Yardsticks
My Yardsticks: John Mensinger, President, American Lumber Co., Modesto, Calif. My Yardsticks My Yardsticks: John Mensinger, President, American Lumber Co., Modesto, Calif.

With an M.B.A. from Harvard, a knack for public service, and an insatiable travel itch, John Mensinger keeps his family's small pro yard in Modesto, Calif., on its toes. Read more

Product Monitor
What's New With Roofing Shingles Product Monitor Roofing What's New With Roofing Shingles

Here's what the latest round of roofing-product development is bringing to the shingle market. Read more

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