July 2012 Table of Contents

Feature
Top Trends for Green, High-Performance Homes Top Trends for Green, High-Performance Homes

Watch out, dealers: Big builders are rapidly making green, high-peformance homes the new standard. Read more

Green's Next Frontier: Health Product Declarations Green's Next Frontier: Health Product Declarations

Efforts are speeding up to create a format by which building product manufacturers would list their products' impact on human health. Read more

ProWatch
Tougher Building Codes Lead Builders To Add Smarter, Customizable Ventilation ProWatch: Air Quality Tougher Building Codes Lead Builders To Add Smarter, Customizable Ventilation

Energy code updates that mandate improved indoor air quality combined with technology to create a new upsell opportunity: customized ventilation. Read more

Sound-Deadening Products Offer New Sales Opportunity for Dealers ProWatch: Soundproofing Sound-Deadening Products Offer New Sales Opportunity for Dealers

A combination of codes and crowds are increasing the odds of success for dealing in sound-deadening products. Read more

Yard Notables
The Top 10 Markets Where 10 Builders Are in Control The Top 10 Markets Where 10 Builders Are in Control

In 49 of the nation's 50 biggest housing markets, more than a quarter of all closings were by just 10 local companies. Read more

Americans Are Dreaming About Big Houses Again Americans Are Dreaming About Big Houses Again

A Harris Interactive survey for Trulia suggests that Americans have resumed hopes that their next house will be big. Read more

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