April 2012 Table of Contents

Feature
How To Make the Most of Social Media How To Make the Most of Social Media

Some dealers and other LBM figures have found social media is a good way to build a reputation and deepen customer relationships. Read more

20 Steps to Efficient Selling 20 Steps to Efficient Selling

Rack up more sales in less time by adopting these experts' sales advice. Read more

Prowatch
Build American Movement Gains Momentum Buy American Initiatives Build American Movement Gains Momentum

There's a growing campaign by dealers, builders, and manufacturers to build with U.S.-made products. Read more

Why RESPECT Is Your Best Sales Motivator ProWatch: Sales Incentives Why RESPECT Is Your Best Sales Motivator

Carrots and sticks might help donkeys work harder, but experts say salespeople respond best to respect. Read more

Field Work: How Dealers Learn What Customers Want ProWatch What Customers Want Field Work: How Dealers Learn What Customers Want

Even as social media proliferates, dealers rely on the personal touch to uncover customer desires. But now they're more methodical about using what they learn. Read more

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