August 2010 Table of Contents

Feature
Make Your Mark Make Your Mark

Your logo is your company's representative. Does yours represent you well? Read more

Internal Assets Internal Assets

There's no consistency in the LBM industry regarding what inside reps do and what their potential is. Read more

ProWatch
Flash and Batt

Launching a new production-level homebuilding company at perhaps the lowest point of the housing recession, and in one of its poster cities, might seem daunting. Read more

Open Sesame Open Sesame

If interior doors could be changed as easily as the color of the walls, would consumers jump at that opportunity? Read more

Yard Notables
Sign of the Times: Banks Are Selling More New Homes Than Builders Sign of the Times: Banks Are Selling More New Homes Than Builders

We all know the new-home construction market is tepid. Read more

BMC Select CEO Stresses Quality Over Size BMC Select CEO Stresses Quality Over Size

His official portrait might put him in pinstripes, but when Peter Alexander talks he'll describe stocking a wide variety of products as "loading both saddlebags" and will note he enjoys wearing his cowboy boots when visiting lumberyards. Read more

Recovery in Spending on Remodeling Forecast To Start This Fall

Spending on major home improvement projects will decline through the middle of this year from 2009 levels before recovering in the fourth quarter, the Remodeling Futures Program at Harvard University's Joint Center for Housing Studies forecast. Read more

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