February 2005 Table of Contents

Signed, Sealed, Delivered Signed, Sealed, Delivered

ORCO Construction Supply continues its no-holds-barred marketing campaign with a high-end gift aimed at top customers. Read more

Regaining Retail

Yes, the big boxes took some -- OK, maybe a lot -- of your cash business, but there's still plenty to grab if you target your efforts. Read more

Opportunity Knocks Opportunity Knocks

Leveraging a hometown lumberyard image leads to prime time marketing clout for Carter Lumber. Read more

Marketing Muscle Marketing Muscle

Leveraging big-time corporate assets for local marketing gains, 84 Lumber, Carter Lumber, and ORCO Construction Supply back their brand and relationship-building efforts with consistent customer service to become titans of contractor marketing. Read more

Clear the Fog

To improve employees' performance on the job, you need to set clear expectations. Read more

Back From the Box

Dealers and manufacturers jump into 2005 with high expectations of growing opportunities to capture more business from service-hungry remodeling contractors. Read more

Yard Notables
Yard Notables - Feb. 2005

Cox announces new president; Nisbet Brower opens new facility; and more. Read more

Product Monitor
Drain Game Housewrap Composite Decking Hot Finds/tools & Hardware Drain Game

Manufacturers are engineering housewraps to deliver increased air management, moisture protection, and water drainage. Read more

Hot Finds: Decked Out Hot Finds: Decked Out

The composite decking category keeps expanding with new colors, textures, railing configurations, and easy-installation hardware. Here are some of the newest composite decking products. Read more

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