February 2004 Table of Contents

Feature
Personal Touch Personal Touch

Recognized for creating a corporate culture that develops outstanding people and sets a national standard for human resources excellence, Dixie Lumber Co. was named a co-winner of the NLBMDA 2003 Excellence in Human Resources Award. Here's why. Read more

Niche Strategies

Just like builders, local, regional, and national pro dealer competitors can coexist and grab a piece of the residential construction pie by tapping the strengths of their distinct business models. Read more

Endless Rewards Endless Rewards

Recognized for creating a corporate culture that develops outstanding people and sets a national standard for human resources excellence, Ward Lumber was named a co-winner of the NLBMDA 2003 Excellence in Human Resources Award. Here's why. Read more

Brand Identity Brand Identity

Effective marketing and public relations plans focus on building and communicating a brand to sustain pro sales and even attract retail customers. Read more

ProWatch
Lead Time Lead Time

For dealers looking to expand in the cabinet market, short-cycle delivery is critical. Read more

Speak Up

Head to NLBMDA'S annual legislative conference and get your voice heard. Read more

Fake Outs

Counterfeit tools are showing up on U.S. jobsites. Read more

Encore Performance

Anticipating another stellar year in 2004, pro dealers are expanding their construction and installation services with gusto. Read more

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