| Every
year, for its April Guide to Building Products special issue, BUILDER
magazine commissions an in-depth study surveying what brands builders
recognize most, use most, how they rate the products' quality, and
which companies are best at communicating with builders. The study
is conducted by Readex, an independent research company.
The complete results of the Brand Use Studies from 2002, 2003
and 2004 are available in PDF format, via four downloads. To download
the study sections, just click on the link.
Two items to note:
- These PDF files are fairly large, and will take time to download
on anything less than a high-speed Internet connection. They're
worth the wait, however, if you want detailed information on
the brands builders know, trust, and use.
- You'll need Adobe Acrobat Reader, a free browser plug-in to
view the downloaded files. Acrobat Reader is usually included
with Internet browser packages such as those provided by Microsoft
Internet Explorer and Netscape Navigator. If you need the Acrobat
Reader plug-in, click
here and follow the download and installation instructions.
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