The codes can be scanned using an application for smartphones with a camera, of which a number of free ones are available across the many smartphone platforms. The codes can also be generated for free online. James says he uses a website called

"With the bulk of our leads coming from the Internet and the digital-savvy customer coming of age and purchasing materials, we need to stay in front of them," says James. "The QR codes turns your old business card into active, digital content, an iCard if you will."