Most building material want-ads talk about what the dealer wants, not what the prospect desires. Economy Lumber's ad for a yard worker takes the opposite approach.
"Cancel your gym membership and prepare to get ripped," the Campbell, Calif.-based dealer declares in a want-ad posted Sept. 19 on Craigslist. "This outside job is unapologetically tough. You'll be walking and lifting a ton as you help supply the ingredients of the American Dream to homebuilders.
"You'll be sore at first and you'll probably get some splinters and wood sap on your hands," the ad continues. "But as you learn and get the hang of things, you'll be stronger and wiser. Giant 6x6 timbers will begin to feel like toothpicks as you throw them in the back of pickup trucks. (Ok, not really, but you will be stronger.)"
Then Economy Lumber shifts gears but keeps pushing potential benefits to the job prospect:
This is a real lumberyard where we do real and important work for our customers. We do it well and we do it professionally. There is much to learn about lumber, hardware, and building and if you're up for the work, we'll teach you the trade. Sound like a good opportunity? That's because it is. We're a family owned, small, single location business and we welcome your interest. We do relationships, camaraderie, fun, and whatever it takes. Want in?
Only after that does the want-ad continues with what it calls "the traditional verbiage" covering duties, hours, and requirements. Those items are often the only lines most dealers put it into their calls for workers.