In an article on ProSales' sister site, Remodeling, Paul Winans explores why customer interaction is an important part of any business. Through three separate breakfast experiences at two hotels, Winans illustrates that the way you treat your customers is just as important as the work you do.

When working with clients, the choices you and your people make about how to interact with them can have a lot to do with the clients’ experiences. Being nice goes a long way to making the experience feel better.

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