In a move designed to boost two publications, Hanley Wood announced today the promotion of ProSales editor Craig Webb to the newly created position of editor-in-chief of both ProSales and Remodeling magazines. As part of the same initiative, Remodeling senior editor Mark A. Newman was promoted to editor of ProSales.
“Webb has a deep understanding of the issues that face the industry,” said Bob Benz, president of Hanley Wood editorial. “He is an asset that will further benefit the readership of both Remodelingand ProSales.”
The changes enables ProSales’ to strengthen its coverage of the building material community by coordinating work on subjects of shared interest with remodelers. Potential topics include Obamacare, social media, the EPA’s Lead Paint Rule, new products, quality construction, building material prices, human resources, and financial management.
Newman comes to ProSales after serving as senior editor on Remodeling magazine, where since March 2011 he has covered a variety of topics that affect the industry as well as those that dealt with running and maintaining an independent business. Prior to his stint at Remodeling, he was editorial director of Compass Media in Gulf Shores, Ala., where he oversaw the production of several publications in the travel and tourism industry including the award-winning regional magazine, Southern Breeze, where he was editor-in-chief. Newman spent the majority of his career in New York City working at various business-to-business and trade publications in the building, design, construction, and architecture fields. He also served as managing editor of Facilities Design & Management, where he received a 2002 Jesse H. Neal Award for Outstanding Business Journalism for the publication’s coverage of the 9/11 attacks and how it affected the commercial real estate industry. He was also the founding managing editor of the New York Enterprise Report, a magazine geared to small business owners in the New York City area, and was the editor-in-chief of Lighting Design + Application magazine. Originally from Jackson, Ala., Newman is a graduate of the University of Alabama.
Webb has led ProSales since September 2006. During that period, the magazine has won at least 15 awards in business-to-business publishing for achievements in writing, profiles, news, packaging, and design. He also has been responsible for the weekly e-newsletter ProSales Business Update, helped create ProSales Chart of the Month, was a leader of the team that revamped www.prosalesmagazine.com, and is manager of ProSales’ social media efforts on LinkedIn, Facebook, and Twitter. He also speaks to scores of groups across the country, having visited dealers in 48 states (the 49th—Hawaii—will come on Nov. 1) since taking the job.
Newman will report to Webb, who in turn will report to Sal Alfano, the current editorial director of the Residential Remodeling Group. In a related move, Hanley Wood announced that Alfano will assume the added responsibility of leading the digital strategy for The Journal of Light Construction.
“As we continue to develop our digital content strategy, Sal Alfano is the obvious choice to further our interactive and education opportunities with The Journal of Light Construction,” said Bob Benz, president of Hanley Wood editorial. “He knows the subject matter. He knows the audience and has a passion for delivering content in all formats."