Technology has made it easier and faster than ever to communicate with both clients and staff, but are you using it effectively? In a time where emails, text messages, social media, and a phone are readily available in your pocket, it is easy to send a quick response than to actually stop and think about whether you're using the best method to get your message across to your recipient. If your customer prefers to talk on the phone, but you prefer email, talking on the phone will be the most effective way you can conduct your business with that customer. It may seem like a hassle, but taking extra care in how you communicate with your customers, and your staff, will pay off in the long run.

Technology is working to turn communication into an addiction. It just doesn’t feel right to be disconnected for more than an hour—or to wait four hours to respond to a text, email, or voicemail. Communication technologies should be tools in our toolbox that we only use when we need them.

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