SRS Acquisition Corp. announced Friday, Feb. 3, that it has merged its five Wilson Wholesale and Century Building Products stores in Illinois and Minnesota into a new division called Midwest Roofing Supply.
Any new locations that SRS acquires or opens in Illinois, Minnesota, Iowa, and Wisconsin also will carry the Midwest Roofing Supply name, McKinney, Texas-based SRS said.
"We have worked diligently to grow the various brands and to add to them with new locations," SRS CEO Ron Ross said in a statement. "It is very important, however, when we have multiple brands operating within the same or contiguous markets or if the brand no longer adequately portrays our operations, that we unify branding."
SRS operates 64 locations in 26 states under 14 different names. SRS, a portfolio company of AEA Investors LLC, ranks 13th on the latest ProSales 100, with $350 million in revenue in 2010, 98% of it to professional contractors.