Michael Clapman

Michael Clapman's Posts

6 Guides for Buying CRM Software

Executives have good reason to be cautious before committing to a customer relationship management (CRM) software solution, Michael Clapman says. Read more

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But I Don't Do Direct Marketing ... ' -- Right?

Don't let tech jargon like customer segmentation and source code analysis get in the way of your implementing ways to improve your sales and make customers happier, Michael Clapman says. Here are six concepts that anyone can understand and that your company should embrace. Read more

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