Through his lectures, site assistance, video series, and a mobile app,
Mark LaLiberte provides builders, architects, and manufacturers with an
in-depth look at the current and future state of housing. His work has
earned him a Lifetime Achievement Award from EEBA where he developed the
highly acclaimed Houses that Work lecture series. LaLiberte
works with manufacturers to assist in developing products and services
for the next phase of efficient homes, and is the co-creator of
Construction Instruction Inc., which developed the No. 1 mobile App in
the construction industry. He is also a partner in the Millau Group,
lending his expertise to sales and marketing efforts for the building
Even so, we need to get away from the idea that a green home is just about the products. While new green products are great, they're only "lipstick on a pig" if the home isn't also energy efficient, built to last, healthy, safe, and affordable to maintain.
When SIR Home Improvements was planning a Web site revamp that went live earlier this year, owner Frank Mumford told the designer his ultimate goal was "to save the world and save the polar bears." But when you visit that site, the main headline delivers a much more practical message: "Go Green. Save Green."