Lisa Clift

Lisa Clift's Posts

Follow the Leaders Follow the Leaders

Considering that the housing market has lost some of its red-hot sizzle this year, now is a wise time to evaluate your sustainable growth potential and focus on plans for the future. Read more

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Holding On Holding On

Good advice on how your company can take steps to retain employees in today's competitive labor environment. Read more

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Keeping the Pace Keeping the Pace

If the first quarter is any indication, 2006 is certainly shaping up as a year of frenetic change in the industry. Read more

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Marketing 101

PROSALES Editor Lisa Clift says: A more competitive sales environment demands that dealers demystify marketing and make solid investments in getting their message out. Read more

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Center Stage

As you'll read in this special big builder issue, it's projected that by the year 2010 the 10 largest builders will control 50 percent of the new-home market, up from an estimated 30 percent this year and only 8 percent in 1993, according to Margaret Whelan, housing analyst for the investment firm UBS. Read more

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