While companies across the country are struggling to survive, consultant Bob Wiltse says there's one major weapon that could help spark a resurgence and yet seems to be underappreciated. "I assure you: IT
In most parts of the LBM industry, people are compiling more statistics than ever to help them run the company, consultant Bob Wiltse notes. But when it comes to marketing, he says, too many dealers still fail to collect and use data to make the right management decisions. Wiltse shows how to correct that problem.