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Bill Rossiter

Bill Rossiter

Bill Rossiter is Principal at Interrupt, a strategic marketing and branding agency that partners with Fortune 1000 companies in the building materials and home improvement industries. Previous to taking over Interrupt eight years ago, Bill spent 20 years with Owens Corning in sales, marketing, operations and general management roles. Many of his unique business concepts are represented in his new book Diverge. rossiter@interruptdelivers.com

Bill Rossiter's Posts

The Five R's of the Customer Experience

Escape the sea of sameness and create a killer customer experience with these tips Read more

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Having Trouble Selling? It Could be Your Tools ... and How You Sell Having Trouble Selling? It Could be Your Tools ... and How You Sell

Essay: LBM needs new tech to reach customers and new thinking about where to find them Read more

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Ready or Not, the 'Uberfication' of Building Materials Is Here Ready or Not, the 'Uberfication' of Building Materials Is Here

Manufacturers and suppliers need to wake up to how tech is changing LBM Read more

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